Monday 10 May 2010

J- Current Obsession: Lomography


Okay, so I always had a bit of an idea of what Lomography was, but never a great inerest. Then, the other day, I was playing around with a friend's Lomography Fisheye camera and just fell in love. I immediately went on the internet to the lomography.com and began researching all the lomography oppurtunities out there. And thats when I discovered the Lomography Diana+...

The Diana+ was this cheapo (I talking a dollar) camera in the 1960s, developed in Hong Kong. Its main-stream life was a very short one and it was discontinued in the 1970s, but soon became very popular among artists, and skyrocketed to cult status.




With its soft, dreamy look, super-saturated colours, gritty, sometimes blurry look, the Diana+ is perfect for capturing the sometimes uncapturable. A story really does lie beneath each shot, and sometimes you will get back a shot and discover that its nothing like you originally though. It might be smudged in one corner, or maybe the light did something funny. Its this unpredicatbility that I love.

Lomography has taken the Diana+ and given it some new, modern twists. Dont worry, its still a good-old analog camera (digital cameras killed that wonderful unpredictability)but theyve just taken away all its 1960s faults and added a few new features, like the pinhole and endless panorama effects. Its simple to use, its got a lovely retro look, it produces gorgeous pics, and it hasnt lost that original Diana+ charm. Seriously, its perfection in a camera.




For more info on the Diana+ check out: http://microsites.lomography.com/diana/
For more lomography products go to: www.lomography.com

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